Watch Review: The Mk II Fulcrum 39 And The Power Of A Good Reputation And Effective Marketing
Bill Yao’s Mk II brand has always fascinated me. It’s one of the OG microbrands, but it built its reputation mainly upon meticulously crafted reissues of historic tool watches. What’s always baffled me is how such a brand — one that almost exclusively makes homage watches — has garnered such sustained esteem from collectors while […]
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