Photo Report: A Haute Horology Hangout With Friends At Watches Of Switzerland’s SoHo Boutique

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For the wide world of watches, there may be no more exciting time than the months following Watches and Wonders. With a ton of new releases dropping, there’s always plenty of interesting new pieces to see. But while we all can understand the gripes with watches we would love to buy but are in short supply, that doesn’t mean there aren’t plenty of options out there that are worth a closer look.

With that in mind, Watches of Switzerland (which owns Hodinkee) put on an event at their New York City boutique in SoHo this past week, effectively turning the space into a “discovery center” for a number of brands, including Blancpain, Gerald Charles, Girard-Perregaux, Glashutte Original, Parmigiani Fleurier, Ulysse Nardin, and others. And that’s music to the ears of a lot of collectors, who turned out in force with some of their own great pieces while taking the chance to see some of this year’s freshest releases. Of course, the event was only a few blocks from our office, so the Hodinkee team was there as well, with cameras in hand to capture the scene (and, of course, the watches). 

F.P. Journe Resonance

Before we got in the door, I spotted my friend Greg wearing a F.P.Journe Chronomètre á Résonance.

Direnzo Wandering Star

A Direnzo Wandering Star.

Bovet Sportster

A Bovet Sportster.

SoHo Store
AP Ceramic Chronograph

A familiar wrist wearing an Audemars Piguet Ceramic Royal Oak Chronograph. Who might that be?

AP Royal Oak Perpetual Calendar

How about this, his better half was wearing a vintage 33mm yellow gold Royal Oak Perpetual Calendar.

Ben Clymer

That’s Ben Clymer with the RO Chronograph and Cara Barrett (not shown) wearing the perpetual calendar.

Guests

People got to try out the latest watches from many of the big brands.

Czapek Antarctique

Czapek Antarctique Tourbillon “Glacier Blue.”

UN Diver Air

The unusual display of the new super-light Ulysse Nardin Diver Air, which weighs 52 grams. So what makes the display so unusual?

Ulysse Nardin Diver Air

The lightweight diver is actually being held up by three helium-filled balloons.

Greubel Forsey

A Greubel Forsey Balancier Contemporain which the owner told me is his daily wear.

Rolex Daytona

A Rolex Daytona that was the owner’s first serious watch purchase. Don’t let it be said it’s impossible.

DJ
Watches of Switzerland
SoHo WoS
Epic X Chronograph

A Jacob & Co. Epic X Tri-Compax Chronograph in white ceramic.

IWC Pilot's Chronograph

For another take on the white ceramic chronograph, here’s an IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe”

Patek Nautilus

A Patek Philippe Nautilus ref. 5726/1A

Audemars Piguet Royal Oak Openworked

An Audemars Piguet Royal Oak Double Balance Openworked.

Watches of Switzerland
Tag Heuer

A TAG Heuer Aquaracer. 

Zenith

A Zenith Defy Skyline with diamonds.

Panthere

A Cartier Panthere.

Rolex Submariner and Cartier

Speaking of Cartier, here’s a nice vintage piece paired with a vintage Submariner.

Skeletonized Cartier

There were different displays for skeletonized, gem-set, tourbillon, and perpetual calendar watches.

SoHo WoS
Display watches
Watches of Switzerland SoHo
SoHo WoS
Moser

H. Moser & Cie. Streamliner in purple goes well with…

MB&F LM101

An MB&F LM101 with a purple dial.

SpaceOne Tellurium

The SpaceOne Tellurium. 

Fleming

A brand new Fleming in Tantalum.

F.P. Journe élégante

An F.P. Journe élégante.

Elegante

And another, this time with diamonds.

SoHo WoS
SoHo WoS
Vintage

Checking out the vintage displays.

Patek vintage

A little vintage Patek Philippe action.

Eternamatic

Another vintage piece, this time an Eternamatic.

Speedmaster

How about a modern watch that hasn’t changed that much (at least on the outside) since it was released decades back, the Omega Speedmaster.

Patek Nautilus

Another similar story, the Patek Philippe Nautilus.

Watches of Switzerland
SoHo WoS
SoHo WoS
SoHo WoS
Worldtime

Patek Philippe 5212A.

Rolex Yachtmaster

Rolex Yacht-Master in RLX Titanium.

Yachtmaster

And another take on the Yacht-Master.

Watches of Switzerland
Girard Perregaux Quasar Tourbillon with Three Bridges
Diver Air

The Ulysse Nardin Diver Air on the wrist.

Rolex Daytona

A yellow gold Rolex Daytona on Oysterflex bracelet.

WoS SoHo

​Hodinkee 

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