Just Because: What These F.P. Journe Toys And Boxes Tell Us About Where The Hype Is Dying Down (And Where It’s Not)
Sure, looking at ridiculous auction results can be a good way to observe the madness of the “the market,” but in reality, a market is just a bunch of people making rational or irrational decisions about what (or what not) to buy. With that, I decided I needed some on-the-ground (and in the club) perspective on what’s really happening – how aware is the average person, or even the average watch collector, of François-Paul Journe? Luckily, our own Style Editor, Malaika Crawford, mentioned she’d recently run a sort of scientifically-unscientific anthropological experiment involving an F.P. Journe hat, the results of which won’t be published in any academic journals anytime soon, but, for me, perhaps help to explain the Journe phenomenon better than any auction result could.