Introducing: The Noah X Timex “Lighthouse Watch” (Live Pics)
What We Know
The latest collaboration between Noah and Timex takes its cues from the shoreline. Inspired by the quiet symbolism of lighthouses – those stoic, rhythmic guides that once marked safe passage – the new Lighthouse Watch feels like an elevated next step in the New York-based brand’s already successful foray into the watch space.
Most notably, the watch introduces a new silhouette for Timex: a soft, gold-tone ellipse case measuring a very modest 31mm x 35mm. Paired with a croco-pattern leather strap, the shape feels like a clear nod to the 1970s revival that’s everywhere in watches right now. Whether intentional or not, the ellipse form (not quite rectangular, not quite round) carries an inherently curvy elegance that feels both modern and referential.
“I probably liked the fact that there was a slight touch of femininity to it,” said Noah founder Brendon Babenzien. “Historically, I’ve been drawn to things where you’re not quite sure, ‘Is that a woman’s piece or not?’ I’ve always found that space interesting.”
For Babenzien, who grew up near the coast of Long Island, the lighthouse has long been a personal symbol. “There was one not far from where I lived,” he told us. “It was just always there. These really incredible, grounding buildings. They provide direction and safety.” The minimalist white dial is anchored by a stylized graphic of a lighthouse at six o’clock. The watch is powered by a quartz movement and features a mineral glass crystal, gold-tone stainless steel case, and 30m of water resistance.
Retail is set at $228, and it’s available now through Noah’s website.
What We Think
Noah’s first watch, the Sun & Moon, became an unexpected downtown NYC staple, showing up on wrists beyond the brand’s core audience. The intention, Babenzien insists, was never to break into watches. “We just kind of stumbled into it. Someone on the team said, ‘Let’s try this,’ and it felt right. There was no grand plan, but I’ve found that the things that happen organically often end up being the best.”
Babenzien doesn’t consider himself a watch collector, and that’s part of the appeal. His outsider perspective steers Noah away from overt references or trend-driven design. “I don’t even know what’s cool in watches,” he says. “I come at it completely blind. I see something I like and I go, ‘Yes.’ That’s it.” It’s a refreshing approach in a space that often leans heavily on heritage and insider fluency.
Still, Noah, intentionally or not, manages to tap into two meaningful horological currents: a smaller diameter and profile, a renewed appreciation for 1970s-inspired shapes, and an entry-level expression of enamel miniature painting, a rare handcraft more commonly found in the métiers d’art workshops of Patek Philippe and Jaeger-LeCoultre.
The Basics
Brand: Noah x Timex
Model: Lighthouse Watch
Dimensions: 31 x 35 mm
Case Material: Gold-plated steel
Dial Color: White
Indexes: Applied
Lume: No
Water Resistance: 30 m
Strap/Bracelet: Leather strap with crocodile pattern
The Movement
Caliber: Quartz
Functions: Hours, minutes.
Pricing & Availability
Price: $228
For more, click here.
Hodinkee
