Introducing: Hold the Phone! Richard Mille Released An Emoji Watch
A man named Harvey Ball designed the famous yellow grinning visage back in 1963. Smiley, founded by Franklin Loufrani, licensed it in 1972 and now owns the rights to this little guy in more than 100 countries. Smiley has done licensing deals and collaborations with the likes of Dior, Fendi, Reebok, Champion and countless others including, now, Richard Mille. It’s a bit of a stretch to commemorate the “50th anniversary celebration” of a licensing agreement, but we’ll go along with it for now.