Happenings: Yoni Ben-Yehuda To Lecture At The Horological Society Of New York
The current watch market is in a fascinating state, blending traditional luxury with modern innovation and shifting consumer preferences. To understand how we got here and what the future of watch collecting looks like, especially in the U.S., it’s essential to explore the evolution of the market, the underlying factors shaping it today, and what collectors need to keep in mind when curating their collections in 2025.
At the March 2025 lecture of the Horological Society of New York (HSNY), Yoni Ben-Yehuda, Head of Watches at Material Good, will lecture on the current watch market, its evolution, and what the future of watch collecting may look like. Ben-Yehuda will offer a peek into the inner workings of the watch industry (from the retail perspective) and explore the do’s and don’ts of building a modern watch collection in 2025.
About Yoni Ben-Yehuda
As Head of Watches at Material Good, Yoni Ben-Yehuda oversees strategic initiatives related to luxury watch sales and services for all MG enterprises, including partnerships with select branded boutiques across the United States.
Yoni has played a pivotal role in some of the most notable sales of both vintage and modern grail watches, showcasing a deep understanding of the market and collector needs. He serves as an executor for estates belonging to prominent watch collectors, ensuring that valuable pieces are managed and preserved appropriately. Yoni has been instrumental in designing timepieces for prestigious brands like Audemars Piguet and Cartier, with additional projects currently in development. With over a decade of experience in marketing, Yoni has worked across various industries, including healthcare IT, entertainment, and luxury goods, adding a diverse skill set to his profile. He has served as an advisor of a social entrepreneurship independent study program at The Wharton School, illustrating his commitment to education and mentorship.
Details
The March 3, 2025, HSNY lecture will take place at the General Society Library in Midtown Manhattan, located at 20 West 44th Street, New York, NY, 10036. Free tickets are required to attend. Doors open at 5:30 PM and the lecture begins at 6 PM. All HSNY lectures are free, open to the public, and video-recorded. Recorded lectures are made available to HSNY members immediately, and to the general public with a two-month delay.
Hodinkee is a sponsor of the Horological Society of New York.
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