Happenings: Dubai Watch Week Is Back This November With Over 90 Brands In Attendance
Every two years, the watch world converges on Dubai for one of the highlight events of the watch calendar: Dubai Watch Week, brought to you by Ahmed Seddiqi, the UAE’s premier retailer, which is celebrating its 75th anniversary this year. That’s right, the retailer Ahmed Seddiqi is older than the UAE itself. To celebrate, the 7th edition of Dubai Watch Week will be bigger than ever, with 90 participating brands joining the 2025 edition.
Dubai Watch Week runs from November 19 to 23, 2025, at a brand new location, Dubai Mall, Burj Park. The new venue spans over 200,000 square feet in the heart of Dubai, housing brand booths, programming, immersive experiences, and activations, plus the chance to see hundreds of watches from those 90 brands. It’s also a great place to go watch spotting – which James Stacey and I did in 2023, when 23,000 visitors came to the event. You can also walk down the hallways of the event to escape the heat and run into Philippe Dufour, Kari Voutilainen, and Rexhep Rexhepi, all within about 10 feet – not something that you can really do many other places in the world.
The top participating brands include Rolex, Audemars Piguet, Tudor, Van Cleef & Arpels, Hublot, Chopard, Ferdinand Berthoud, Breitling, Girard-Perregaux, Bulgari, TAG Heuer, Chanel and Gerald Charles, all with their own standalone booths, but there are now 46% more brands than last year helping round out the event. The full list is below.
The best part? Dubai Watch Week is free and open to the public, so if you can get to Dubai, there’s no reason not to attend. To see the full list of participating brands and to register for the event, you can visit Dubai Watch Week’s website.
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