Happenings: Blancpain Unveils New York City Flagship In The Heart Of Manhattan
Blancpain has officially opened its U.S. flagship boutique on New York’s prestigious East 57th Street, nestled among the skyscrapers of “Billionaires’ Row” steps from Central Park and Fifth Avenue. To commemorate the occasion, Blancpain is hosting an exclusive three-day celebration from May 30 to June 1, 2025, offering visitors hands-on experiences with Swiss master craftsmen and an exclusive first look at Blancpain’s home away from home.

In an exciting move, the maison is bringing its legendary Swiss watchmaking expertise directly to Manhattan, with workshops led by master watchmakers and artisans from Blancpain’s headquarters. Guests will have the opportunity to immerse themselves and get their hands dirty by trying their hand at assembling a Blancpain movement.
Beyond the technical demonstrations, the boutique opening also serves as an exclusive showcase for Blancpain’s latest watches, with visitors among the first to view and try new releases from the storied manufacturer. The weekend experience will be complemented by gourmet coffee and espresso drinks curated by Executive Chef Salvo Lo Castro.

Details:
Dates:
Friday, May 30: 11:00 am – 5:00 pm
Saturday, May 31: 11:00 am – 5:00 pm
Sunday, June 1: 12:00 pm – 3:00 pm
Location:
40 East 57th Street between Madison and Park Avenues.
Registration:
The event is open to the public, but registration is encouraged. You can sign up here.
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