Grinding Gears: How Long Should Watch Brands Milk Historic Achievements?

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Every day, there are perhaps tens of thousands of people entering the wonderful pastime of wristwatch appreciation. The all-powerful pull of horology is on them and there is no turning back. It is time to discover Breguet, the first tourbillon, the first wristwatch, the first watch in space, the first watch on the Moon — […]

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