Speak to Swiss luxury watch brand sales managers, and the conversation about acquiring new customers sounds a lot like dating. Sales managers discuss wanting to meet young customers who are not only serious, but also serious about going all the way with their product, and soon. There might be big talk about forming long-term relationships,…

The Rolex Submariner is one of my all-time favorite watches, and I am not alone. It is so widely loved that we almost don’t see it for what it is anymore. The Sub’s ubiquity makes it feel like an obvious, unimaginative choice. This, however, does gross injustice to its status as a benchmark and example…

Welcome back to your regular Flyback programming. After a snake-filled special edition, we’re back at it with a slate of new releases from the past two weeks. Omega has released its first 2026 Olympic watch, Bulova continues its 150th-anniversary celebration, Rado has teamed up for a collab, and Baltic and Porsche Design give us very…

It has been a while since we covered Panerai’s Luminor Due collection. Mike wrote an article in 2019 when the brand went from the OPXXXIV to the new P.900 movement. He was a fan of the simpler Luminor Due models, mainly because of their dial design, the crown system, and the case shape. We thought…

The larger Nereide family of dive watches is probably the most popular collection currently produced by watchmaker Veneziancio. This is evidenced by the variety of Nereide models available, which goes deeper than merely experimenting with colors and visual styles. Instead, Veneziancio has been doing everything that is trendy, liberally playing with materials and textures. That…

You blink once, and it is Sunday again! Fear not — we have another big horological battle prepared to help you softly transition into action this morning. This week, we pit the Vacheron Constantin Historiques 222 against the iconic Audemars Piguet Royal Oak “Jumbo” 16202. It is the watch world’s latest darling reissue versus the…

Thomas recently published his love story on the A. Lange & Söhne 1815 Chronograph. I also made a quick video about it since it was in our Fratello office for a few days. Seeing beautiful images of a watch is one thing, but seeing the hands in motion and the wheels and gears turning is…

Ceramic is a material that has been used in watches for decades. It comes with some significant advantages over more traditional stainless steel. However, there are also a couple of issues to consider. Recently, I spent a significant amount of time with the IWC Pilot’s Watch Automatic RAAF (ref. IW3281-02). This is a modern interpretation…