When two of the most likable people in the watch industry collaborate on a watch, only good things can happen, right? With collaborations, success is never a guarantee, but the new Oak & Oscar Atwood Wind Vintage Edition is an absolute winner. The only complaint is that so few will be made. Here at Fratello,…

This is a big year for Audemars Piguet. Not many watch brands get to celebrate the big one-five-oh, and still, not many that do can claim a continuously family-owned history. With an anniversary this big, it’s only fitting that a brand known aside from its horological prowess for its big marketing splashes would host the…

While there are plenty of trends from the 1960s and 70s that should remain dead and solidly buried under six feet of densely packed earth, there are others for which resurrection is long overdue. Dive watches with designs hailing from this era have seen no shortage of reissues — it’s hard to find a heritage…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by Alon Ben Joseph, owner of Ace Jewelers. The two explore the marketing challenges faced by brands in today’s industry, and the rise of micro and independent watchmakers. Ariel and Alon also talked about the creative process behind designing…

Elvis Presley was known to have a soft spot for nice watches. In 2018, Presley’s Omega dress watch, made of white gold and with 44 brilliant-cut diamonds on the bezel, was auctioned for US$1.8 million. The watch ended up in the Omega Museum in Biel, Switzerland. Elvis Presley’s Omega watch During my last visit to…

After a troubled, controversial launch in 2019, the Audemars Piguet Code 11.59 series seems to have finally found its own footing. Years of incremental updates, design refinements, and a broader range of presentations have greatly softened the Code 11.59’s reputation in enthusiast circles. As the public continues to warm to this iconoclastic remix of AP…

A few years ago, I predicted that after a period of brands offering more exotic or spirited hues as primary colors for luxury timepieces, eventually, a black-toned watch would debut and feel comparatively special. About 20 years ago, an interesting trend in the watch industry resulted in a huge volume of “all-black” watches being released.…

Do you like themed parties? I’m not a huge fan but, as they say, different strokes for different folks. Audemars Piguet celebrates its 150th anniversary this year, and although such a monumental moment in the brand’s history could well do without a theme, there is one. The theme “AP” picked and explored is ergonomics. It…