Parmigiani Fleurier is on a tear right now. To understand why, you don’t have to look much further than Parmigiani’s new 42mm Tonda PF Sport Chronograph (and the three-hand Tonda PF Sport Automatic) that was announced less than two weeks ago in both steel and 18kt rose gold. The chronographs are thinner than the Tonda…

This week on the Superlative Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by serial watch industry entrepreneur Guillaume Laidet. Guillaume is currently the Co-“Re”Founder and Chief Brand Officer of Nivada Grenchen, the Co-Founder of Argon Paris, and Co-Owner and CEO of Excelsior Park amongst other companies and titles. Ariel and Guillaume start the…

It’s been only 3 or so months that Swatch introduced the Moonshine Gold Edition of its Moonswatch with such enigmatic details as “This special seconds hand has been produced exclusively during the full moon of February, as stated in the certificate that comes with the watch.” That piece we analyzed in detail here and it…

I picked the wrong watch. Sorry about that. My list of the best summer watches consisted of a steel and gold Longines Spirit Zulu, a Certina DS Action Diver 38mm, and a full-metal Casio G-Shock. And picking that gold-colored G-Shock GMW-B5000PG-9 from the 40th Anniversary Recrystallized Series was rash. I should have picked another Casio…

This one’s a straight-forward Grinding Gears with a head-on title, coming to you less from my watch writer self and more from the watch customer/enthusiast that I also am. It’s been not months but years that I’ve been waiting for brands, small and large, to improve their websites, all in the hopes that they would…

The Ming 37.05 Series 2 is the brand’s latest release. It follows the original 37.05 from 2021 and brings a star-filled, three-dimensional dial along with a new color and style. This is the first semi-affordable new watch from Ming in roughly a year, so let’s see what the popular independent brand has in store for…

This November, London’s Leicester Square will witness a horological extravaganza as WatchPro unveils its highly anticipated flagship event, WatchPro Salon. Early Bird tickets have just been released, and after the success of last year’s event, we’re buzzing with excitement. Brace yourselves for a captivating experience that showcases over 50 renowned brands and promises to be…

Sometimes wishes do come true. It sounds a bit cliche and over the top, but it’s not in this case. In March, Seiko unveiled its first series of mechanical Prospex GMT dive watches — the SPB381, SPB383, and SPB385. They are three GMT versions of the 1968 Diver’s Modern Re-interpretation, and as I wrote in…