Category Archives: News

Introducing: The SR_A Hublot 3.0

What We Know Last week, Hublot introduced the third in a series of tourbillon watches in partnership with the artist and designer Samuel Ross. The man behind fashion label A-Cold-Wall* and eponymous design studio SR_A, Ross, is also known as Virgil Abloh’s very first design assistant. The designer’s relationship with Hublot started all the way…

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The IWC RAAF Watch Is A Reminder Of The Brand’s Rich Past

Earlier this year, I wrote about a special watch from the International Watch Company Schaffhausen. That was the IWC reference IW3281-02, also known as the Pilot’s Watch Automatic RAAF (henceforth called “IWC RAAF watch” for brevity). This special timepiece pays homage to the original IWC Mark 11 watches issued to the Royal Australian Air Force…

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Fratello Talks: Microbrands Vs. Entry-Level Legacy Brands

Hi there, and welcome to Fratello Talks. Would you rather buy a watch from a microbrand or an entry-level legacy brand? That’s the question Nacho, Thomas, and Lex ask themselves today. As we’ve begun to see microbrands develop and offer better quality and undeniable value while entry-level big-name brands stand relatively still, this has certainly become…

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