Here’s one from out of the blue! With all our expectations for 2025, we did not foresee a Baltic Hermétique motocross edition, but here we are. More specifically, the Baltic Hermétique Dual Time Enduropale Edition celebrates a new collaboration between the young Parisian brand and a legendary annual enduro event. If you move quickly, you…

What We Know In 2023, Baltic released a new design that has stuck with me as one of the best watches under a thousand dollars in the Hermétique Tourer. This 37mm “GADA” (that’s: go anywhere, do anything) winner offered a beautiful dial in a vintage-Borgel-inspired case at a value-packed price, and it’s one of the…

Last week, we published an article about how much fun it can be to buy a watch from a microbrand. We gave you a list of seven reasons, and many of you agreed. Unfortunately, though, things are rarely only fun and positive. There are, of course, also some drawbacks to buying yourself a microbrand watch.…

Independent brand Sartory-Billard is the kind of brand I like to write about not only because of its unique evolution (it has pivoted more than once) but also because I think the style of its latest watches is really hip. Sartory-Billard is not a large brand, but it is also entirely open to having a…

The Seiko Tuna is sacred ground to geeks and a rathole to others. This article, however, is for everyone. The hope is to provide insight into the history of all monocoque Seiko Tuna models, starting with the 1975 reference 6159-7010 and finishing with the SBDX038 and SBBN047 of today. You’ve probably all heard of the…

Welcome back to Fratello Talks. It’s time for some tough love! Today, Nacho, Lex, and Daan are talking about a handful of watch brands with untapped potential. These are big names in the watch world that they deeply respect and admire but feel are not currently delivering to the full extent of their capability. This can…

What We Know By now, you likely know that Omega and the Olympics are one of the watch world’s most significant and longest-lived sponsorships/partnerships. One year and one day from now, on February 6, 2026, the Olympics will return with the 2026 Milano Cortina Winter Olympics. As an unofficial kick-off to the countdown to the…

In partnership with UBS, we hosted a get-together and series of talks in New York City called “House of Craft.” The event featured a who’s who of watch-world luminaries, including industry legend Jean-Claude Biver, actor Keegan Allen, author Alton Brown, AP CEO of the Americas Ginny Wright, actor Daniel Dae Kim, journalist Jay Fielden, independent…