Are we done with aging? Strap a product to your wrist, and go about your daily business for 30 or 40 years. That product will endure a degree of torture that will keep even the best product designer awake at night. It will get banged into stuff, dragged over table tops of all sorts, and […]

Visit Say Goodbye To Aging — How Material Innovation Freezes Our Watches In Time to read the full article.

This week on the aBlogtoWatch Weekly podcast, Ariel, Rick, and David are joined by inboxes filled with unsolicited emails from watch brands. After a brief discussion about princely double-wristing, the guys have a discussion about the best way watch brands can and should communicate with their customers (and potential customers), including how brands have shifted marketing […]

The post Horological Spam, Triple-Wristing, IWC And Daniel Wellington, And Seiko Reaction Videos appeared first on aBlogtoWatch.

Another Friday, another Top 5! In this series, we take one classic watch and choose our five favorite references ever produced. Four of these references will be based on the historical importance of the specific watch in the grand scheme of things. Though there may be some overlap, it’s not a question of which references […]

Visit Fratello’s Top 5 Tudor Submariner References Ever Produced to read the full article.

Ben chats with the comedian about his longtime love of watches.

You guys know by now that I am a fan of Unimatic. I won’t lie, I love the design signature of the Milan-based brand a lot. With their minimalist design approach, Unimatic founders Simone Nunziato and Giovanni Moro have found the magic canvas for their timepieces. The style they developed is modern, minimalist, and easy […]

Visit Unimatic Celebrates The Style Of The Great Dive Watches Of The Past With The New Modello Uno U1S-ET to read the full article.

Most divers can only dream of using this watch as designed, which just makes it that much cooler.

If there is one single year that defines the trajectory of the dive watch genre, that year is 1953. Not only did we see the birth of the Rolex ref. 6204 (the first iteration of the all-conquering Submariner line), this was also the year that gave us the legendary Blancpain Fifty Fathoms, which arguably set […]

The post Hands-On Debut: Blancpain Fifty Fathoms Tech Gombessa appeared first on aBlogtoWatch.

As a watch aficionado, you must have noticed that the Equation Of Time (EOT) is found on some of the most complex and expensive watches, so it must be important, right? Unfortunately, when googling Equation Of Time, one finds dazzling formulas and lengthy pieces of scientific text. But what does it mean to those of […]

Visit Equation Of Time — Simply Explained to read the full article.