Securing Patek Philippe For Future Generations — A Thought Piece On The Future Of The Most Prestigious Watch Brand
Under his reign, Thierry Stern saw a sports watch morph into a hyped commodity. I am, of course, referring to the basic steel Nautilus. When the hype was in its early days, Stern tried to deal with the annoyance by raising the price of the watch to an unrealistic level. But that didn’t scare off […]
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