Category Archives: News

Hublot Debuts Three New MP-09 Tourbillon Bi-Axis Watches In White, Orange, And Violet 3D Carbon

Last year, as one of its final releases of 2022, Hublot unveiled a limited edition version of its high-tech MP-09 Tourbillon Bi-Axis 5 Days Power Reserve watch that was made from rainbow-colored carbon fiber. While the major news surrounding that particular release was that Hublot had figured out a way to make carbon fiber components […]

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Dear IWC, Bring Back The Glorious Aquatimer Ref. 812

I have written about IWC before in this series. In a previous installment, I expressed my love for the classic IWC Ingenieur that Gérald Genta designed. It’s a watch that I have a stronger personal connection with than most watches. But IWC has more great classics that deserve a glorious comeback. One of them is […]

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Baume & Mercier Adds A GMT To The Riviera Watch Collection

Positioned as the all-rounder luxury sports watch of Baume & Mercier, it is only right that the Riviera collection received a GMT model which, for 2023, it has done. Available in two colors, the Riviera GMT also introduces a few notable differences from the collection’s best-seller equipped with the Baumatic movement. Given their popularity and […]

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Say Goodbye To Aging — How Material Innovation Freezes Our Watches In Time

Quest For Accuracy

Are we done with aging? Strap a product to your wrist, and go about your daily business for 30 or 40 years. That product will endure a degree of torture that will keep even the best product designer awake at night. It will get banged into stuff, dragged over table tops of all sorts, and […]

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Horological Spam, Triple-Wristing, IWC And Daniel Wellington, And Seiko Reaction Videos

aBlogtoWatch Weekly Episode 57

This week on the aBlogtoWatch Weekly podcast, Ariel, Rick, and David are joined by inboxes filled with unsolicited emails from watch brands. After a brief discussion about princely double-wristing, the guys have a discussion about the best way watch brands can and should communicate with their customers (and potential customers), including how brands have shifted marketing […]

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Fratello’s Top 5 Tudor Submariner References Ever Produced

Another Friday, another Top 5! In this series, we take one classic watch and choose our five favorite references ever produced. Four of these references will be based on the historical importance of the specific watch in the grand scheme of things. Though there may be some overlap, it’s not a question of which references […]

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