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The Yema Yachtingraf had been on my list for years. When the opportunity came to snap an untouched piece in an original box, I didn’t hesitate. Then, it sat on my list of article ideas for a few years. Well, its time has finally come, so let’s look at it. I don’t think it’s just…

This is why we can’t have nice things. Okay, maybe that’s overly dramatic, but suffice it to say that I was looking forward to wearing this sweet new MB&F M.A.D.2 green watch by Eric Giroud for about two weeks, all the way until the late-March embargo expired, to be able to give you a full…

What We Know I would almost guarantee you know the M.A.D.1, the affordable watch/fidget spinner on your wrist that gave fans and friends of MB&F a chance to get a bit of Max Büsser’s design genius for an affordable price. But it’s the “M.A.D—ONE,” implying it was just the first in a series. Well, the…

Two days ago, we attended an event called Watch Valley. It’s set up annually by Swatch Group brands like Tissot, Rado, and Certina to show their novelties to retailers and the press — kind of like a mini Baselworld. This year, Mido was there for the first time as well. We were expecting to see…

Did you know humans have been making ceramics for at least 26,000 years? They’ve done so by subjecting clay and silica to intense heat to fuse and form ceramic materials. Mind you, traditionally, these were not dishes, as you might expect. Rather, they were small, sculpted figures. Only in the 1970s did ceramic enter the…

This year, Texas-based Jack Mason turned 10, no small feat for a watch brand — or any small business, for that matter. To celebrate, the brand went back to the start, redesigning its very first watch, the Pursuit Pilot. This wasn’t some small batch of edits that maintained the original look, but rather a full…

We would all love to have an unlimited watch budget, but that’s not the case for most of us. But that doesn’t mean we can’t have some hypothetical fun and select the watches we’d buy with €10K, €20K, and €30K. On today’s episode of Fratello Talks, Nacho, RJ, and Lex run through their picks at…