Category Archives: News

From The Comments: When Do We Drop The “Micro” from Microbrand?

Every student of history knows it’s bound to repeat itself. While this cycle can be seen as a repetitious circle of doom and demise, in most cases, it also offers a unique perspective on time, and after all, watches are all about time. A portion of the watch industry is repeating itself right now, but […]

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Sunday Morning Showdown: Tudor Pelagos Vs. Rolex Sea-Dweller Ref. 16600

Last week, we took a small break from our recent dive trip for the Sunday Morning Showdown series. Instead, Ben and Jorg lined up two luxury stainless steel sports watches with integrated bracelets. But after that little switch-up, we are back in the water. We decided it was time to put together a showdown between […]

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Watch Review: Casio G-Shock Frogman GWFA1000APF1A

2023 marks 40 years since the birth of the original Casio G-Shock, and over the course of the last four decades, the Japanese brand’s beloved, ultra-capable series has spawned designs to match nearly every style imaginable (except dress applications). Although there are plenty of straightforward, utilitarian G-Shock designs in the brand’s lineup, G-Shock is arguably […]

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Introducing: The Lorca Watches Model No.1 GMT

First impressions matter in the world of watches. And in late November 2022, Lorca Watches and the brand’s founder Jesse Marchant made their first impression on me. With just three sentences, Jesse piqued my interest. “In short, I am an NYC-based recording artist who has created the watch I felt was missing on my tours. […]

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The Perils Of Collecting Advice, More Watches & Wonders Predictions, The Return Of Daniel Roth, And Is In-House Actually Good For The Watch Industry?

On this week’s episode of aBlogtoWatch Weekly, Ariel, Rick, and David are joined by Sylvain Berneron from Breitling. To kick off the show is a discussion about whether or not watch collecting advice is actually intended to benefit consumers, or if people would just be better off ignoring all of it and simply buying whatever […]

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