Break out your calendars because tomorrow is National Swiss Day (okay, this isn’t printed in any calendar I own, but I imagine it’s on a calendar somewhere), and you know what that means…right? Right?? The answer is, of course, a brand new Moonshine Gold Omega x Swatch MoonSwatch conceived under the full Moon of July…

Less than a month after we covered the latest Swatch MoonSwatch Moonshine Gold watch edition, the playfully offbeat Strawberry Moon here, Swatch is ready with a new one. This latest debut is the Swatch MoonSwatch Moonshine Gold Swiss National Day watch, sporting the Swiss national lantern pattern over its Moonshine Gold-coated central seconds hand. With…

When reviewing a watch, the correct question to ask isn’t exactly “Do I, the reviewer, like this watch?” That’s actually a pretty boring, simple, and inherently subjective question. The more interesting and relevant question is something like: “Does this watch successfully accomplish what it sets out to do?” Can this dive watch be used for…

What We Know Nomos’ version of a dive watch, the Ahoi Neomatik, is back in a smaller case size: 38mm (okay, well 38.5mm). To launch the new model, the brand has come up with two soft and summery dial colors – Sky Blue and Sand. I don’t know what beach they grabbed these colors from,…

Sinn is consistently praised for its ultra-functional timepieces. Watches are developed to serve a function first, and the form must serve that function. But there is no denying that Sinn has also developed an instantly recognizable style in that quest for functional excellence. A style that many people, including myself, love. With the new T50…

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Olivier Gaud, the Founder of Oligo Watches. Ariel starts the show by having Olivier talk about some of the things he has picked up on after listening to past episodes of Superlative before today’s interview, and the two also dive…

Omega is excited for the Paris 2024 Summer Olympics, where it will once again be the official timekeeper. So eager is it for the biennial event that they’ve released a brand new Seamaster to mark one year until the opening ceremony. Omega has been keeping the time at the Olympics since 1932, with a brief…

Within the modern Breitling lineup, the Endurance Pro collection is the brand’s most purpose-built sports watch, pairing lightweight cases with thermocompensated SuperQuartz movements to create a modern version of the classic sports chronograph. Since 2021, Breitling has had a partnership with the IRONMAN racing series as its official luxury watch sponsor and over the past…