Just like the explosion of TV programming meant more incredible shows than ever, the rapid growth of the microbrand segment has meant more amazing watches than ever. But if you believe in heaven, you have to believe in hell, and with a plethora of good watches comes a plethora of bad watches. As my friend likes…

Welcome to another edition of Sunday Morning Showdown. Today, our editors go toe-to-toe with two watches of a similar persuasion. Expect no holds barred as these writers vie for your votes to be crowned the winner. In this fight, we have a duel between gold/bronze dive watches; the Omega Seamaster 300 Bronze Gold and the…

This week on the aBlogtoWatch Weekly podcast, the trio is finally back together, with David returning from his holiday! Things kick off with a long conversation about watches in media and culture and then shift to Ariel’s recent Featured Article about CPO watches. Ariel then discloses the dark secrets of the Annual Ernest Hemingway Look-Alike…

Last night, part of the Fratello team made its way up to Amsterdam to join the opening celebration of the new Swatch boutique. Located at 42 P.C. Hoofstraat, the 100m² retail space sits in the heart of Amsterdam’s luxury retail street. This is Swatch’s fourth retail space in the Netherlands. The boutique opened on the…

There were two primary reasons I was eager to review this black ceramic version of the still-new Zenith Defy Skyline collection. The first was that, after originally checking out this sub-family of the Zenith Defy series, I was really compelled by this quirky yet comfortable-for-daily wear “sports lifestyle” watch from the Swiss brand and wanted…

Breitling’s Endurance Pro keeps going from strength to strength. Despite the radical design and somewhat antithetical approach to luxury watchmaking, the Endurance Pro has found favor amongst the enthusiasts and consumer market. Adding 1 millimeter to an established diameter in the online watch community can instigate a feverish debate. Yet, when Breitling went as non-traditional…

When IWC released their latest iteration of the Gerald Genta-designed Ingenieur back in March at Watches & Wonders, I was legitimately excited. Finally, a modern take on a watch from a legendary designer that created such icons as the Audemars Piguet Royal Oak and Patek Philippe Nautilus that’s somehow within my budget. I no longer…

Stone dials are about as 1970s as you can get. And as a self-professed 1970s nostalgia freak, theoretically, this means I should be uncompromisingly devoted to the relatively recently-released 37mm turquoise dial Royal Oak. Sure, part of me is enamored. But I have some housekeeping/general observations before I run through an 800-word love letter to…