It’s been roughly 18 months since Lorca founder Jesse Marchant unveiled his debut watch. Praised by the press and enthusiasts alike, the Model No.1 GMT presented a unique take on a multi-time watch. Instead of following the typical GMT category codes, Marchant created a watch much more characterized by its overall vintage-inspired elements. The result…

What We Know If you know Zodiac, you know the Sea Wolf. It’s their emblematic dive watch, one that has been a mainstay of their collection and one of the most well-known “skin diver” watches since 1953. But it didn’t come from out of thin air. The Sea Wolf was pre-dated by an unsigned (or…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Karar Aimer, founder of IFL Watches. To start the show, Ariel and Karar discuss the evolution of blogging and the role of bloggers in sharing knowledge and advocating for the watch industry. Karar talks about the current challenges of creating…

Four IWC Pilot’s Watch Chronograph Edition “Polaris Dawn” models in white ceramic with space-blue dials are back on Earth. Along with their wearers, they launched from NASA’s Kennedy Space Center in Florida at 05:23 EDT on September 10th, 2024. The four members of the crew and their watches safely splashed down off the coast of…

People in watch-brand marketing departments have it pretty tough, especially if they work at legacy brands that were founded before their birth. When these marketers try to imagine ways to make their brands look cool, they often plunge into a company’s archives, trying to figure out if it was ever cool, and why. This can…

Formex is arguably one of the most underrated watch brands out there. If you have had the chance to handle any of Formex’s watches, you know they are very well-made spec monsters at sharp prices. Today, the brand releases its take on a pilot’s watch with the Formex Stratos UTC. The big news? The Formex…

The 140th anniversary of Breitling has brought with it three stupendous watches. Navitimer, Premier, and Super Chronomat Perpetual Calendar pieces in red gold celebrate the milestone. We’ve managed to get our hands on each of them, so look forward to in-depth reviews of all three. Today, we start with the largest of the bunch, the…

With Richard on the lam (or perhaps, as the team muses, at a Scottish day spa with the family and farm animals), Ariel hosts this week’s aBlogtoWatch Weekly show, flanked, as always by David and Ripley. They get right down to it with a discussion of a trend in watch world: coffee table books. They flip…