Given the brand’s rise in popularity and its impressive technical and design evolution over the past few years, it’s difficult to say if Parmigiani still qualifies as a “dark horse” in the modern luxury watch landscape. While it may not yet have the mainstream cache of some of its larger rivals, most dyed-in-the-wool enthusiasts have…

It’s late June in the quiet mountain town of Zermatt. A bustling ski resort in winter, summer is a relatively quiet time up here, with only hikers and mountain bikers making the pilgrimage to the Matterhorn’s unofficial base camp. Fittingly, it’s this alpine backdrop that Alpina has selected to celebrate its 140th anniversary, and it…

Two years ago, I wrote an article about the five watches on my “wish list”. These were the watches I wanted to add to my collection. This list explicitly comprised watches that were attainable in price and weren’t just pipe dreams. Today, I wanted to revisit that list, see if I had managed to tick…

Do you approach other watch wearers in the wild, or are you hesitant to do so? We often see others wearing incredibly nice watches on their wrists, but we only comment on them once in a while. Lex remembers making a comment to someone wearing a full-gold Cartier Santos 100 with a very special strap.…

When it comes to wearing clothes and accessories, there are no rules for Bad Gal Riri. Whether you deem her approach fearless, or avant- grade or even – dare I say it – attention-hungry (if you think this, I’m sorry but you are wrong because Rihanna’s outfits are always perfect), she plays by her own…

What We Know Back in March, Breitling released four new Top Time chronographs based around four iconic classic cars. But if you’re a motorcycle fan and felt left out, your wait is over. Introducing the new Breitling Top Time chronographs with Triumph motorcycles and Australian motorcycle, apparel, and accessory and lifestyle brand Deus Ex Machina.…

What We Know Jaeger-LeCoultre has introduced a new variation of its Master Control Chronograph Calendar: pink gold with a black dial. You’d be forgiven for thinking the Master Control Calendar Chronograph was a model in JLC’s catalog for the last generation or two, something you might find in its Collectibles (that we featured just yesterday).…

Originally introduced last year in 2022, the Urwerk UR-120 represents a unique take on the brand’s signature wandering hours display that splits the individual satellites apart in a V-shape as they rotate and make their way around the dial. Although the UR-120 made its debut appearance in sandblasted titanium and stainless steel, Urwerk’s latest release…