Fratello celebrated its 20th anniversary this year. That’s right; two decades ago, RJ started his very own watch blog/webshop from his neighbor’s garage…or was it his girlfriend’s attic? Anyway, that in itself is very exciting. Other than that, in 2024, we launched our very own wrist butter for your perfectly hydrated wrist shots. But most…

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Few collaborations involving Swiss watchmaker Hublot have been more prolific than those with Sang Bleu (Mr. Maxime Plescia-Büchi). First, there was the Hublot Big Bang Sang Bleu from 2016 (and the various versions that watch spawned), then there was the Hublot Big Bang Sang Bleu II (and multiple versions that arose from that model), and…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Robert Tran, co-founder of UNDONE Watches. Ariel and Robert dive into a discussion of the unique watch culture in Hong Kong, the evolution of watch manufacturing, and the innovative approach UNDONE takes toward customization and e-commerce. Robert shares his insights…

It is now the tail-end of 2024, a year that many people will not miss — including many folks in the watch industry. 2024 was defined by a sharp (and predictable) decrease in the growth of luxury goods consumption across the world, lower consumer and investor confidence, political turmoil, and uncertainty about where tomorrow’s growth…

It’s hard to believe that 2024 is just a day away from being over. Yet, as quickly as these last few weeks have flown by, in hindsight, it’s been a big year for watches. As is now tradition, the Fratello team takes turns sorting through the best watches of 2024 and sharing our favorites with…

Tis the season for inward reflection and, if you’re anything like me, tallying one’s losses. While dwelling on personal low points is routine behavior for any Brit, my 2024 was actually a year of immense personal gain and growth. There were peaks – AP Royal Oak Minis, closing Volume 13 of Hodinkee Magazine, and trips…

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