2023 marks a number of landmark anniversaries for famous watches, and among them is the 40th anniversary of the Casio G-Shock. While many timepieces have been around for multiple decades and have made the transformation from tools to fashion items, arguably no watch has enjoyed a more diverse or multi-faceted existence than the humble G-Shock.…

On the Sinn website, it reads, “This watch is already sold out in direct sales. You can still obtain this watch from our sales partners.” See what I mean? It might be unavailable on Monday, but when your local Sinn dealer opens its doors on Tuesday, you might still be able to acquire one of…

Let’s say you are a genius watchmaker and develop a brand-new piece of technology that you think is going to revolutionize the wristwatch industry. You not only come up with the idea but develop it into a working prototype, just to prove that you’ve come up with more than a cocktail napkin doodle. Best of…

It is no secret that we are fans of the Airain brand here at Fratello. Sure, there is some home-team sentiment at play here, but Airain’s CEO Tom van Wijlick has a sharp focus on creating some amazing watches. That’s why we love what he does. The Airain Type 20 has grown into a fan…

If you have kept your eyes open over the last few years, you have probably seen some crazy timepieces from IFL Watches. This young brand from Stockholm takes regular watches and transforms them into colorful timepieces that are one of a kind. And as you may know, the brand is also no stranger to customizing…

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As a sponsor of some of the world’s top teams and drivers, Richard Mille has a strong presence in the world of automotive racing, and to celebrate the 100th anniversary of the 24 Hours of Le Mans endurance race, Richard Mille has just created a new limited-edition version of the RM 72-01. Originally introduced in…

The year is 1981, and you’re lounging on the beach in Hawai’i on a much-needed vacation. As the sun scorches your skin and you begin to doze off into an afternoon slumber, you hear fellow beachgoers scream in excitement. Propping up on one elbow to have a better view of the commotion, you peer through…