Sponsored post presented on aBlogtoWatch for advertiser Launched in 2015, Texas-based brand Jack Mason prides itself on providing in-house-designed watches for timepiece enthusiasts of all levels. Whether you’re new to watches or an avid collector, Jack Mason keeps the wearer in mind to offer a product that fits your needs. Last year, the brand introduced its Strat-O-Timer…

As a brand, Raymond Weil has strong ties to the world of music, and as its latest new release of 2023, the Geneva-based watch manufacturer has created a new limited edition Freelancer chronograph that is inspired by the energy and creativity of live musical performances. Rather than featuring obvious music-themed design details, which can often…

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Octavio Garcia, Founding Partner of Gorilla Watches. To start the show, Ariel asks Octavio about the 11 years of his career that he spent designing watches at Audemars Piguet, and they talk about the brand’s impact on the industry over…

The design stage of the VPC Type 37HW is now behind us. Still, we have done some fine-tuning over the past few weeks, which I am happy to show you. We are now fully engaged in the technical development and the hunt for the right manufacturers. And that has proved to be quite the ride.…

There’s a pro at the wheel. He’s going to make sure that I enjoy a day at the Tour de France with Tissot to the fullest. Former French pro bike racer Kilian Patour, who rode for Crédit Agricole and Team Garmin-Slipstream alongside the likes of Thor Hushovd and Bradley Wiggins, is going to be the…

Photos by Chris George Few things excite hardcore watch enthusiasts as much as the concept of a pièce unique. It’s a natural impulse among collectors to seek out something no one else has, and a truly one-of-a-kind timepiece naturally can’t be topped for rarity. In today’s heavily publicized modern watch industry, true pièce unique designs…

The Tissot PRX has undoubtedly been a runaway hit for the brand. Both the quartz and Powermatic 80 versions have been met with popular acclaim. The positive reactions and reviews have often focused on quality, price, and design. Recently, I looked at picking one up, but in my search, I stumbled across a vintage alternative…

If you’re a regular reader here on Fratello, you’ll have seen that we’ve written about the colorful creations spawned from the creative minds of IFL Watches on numerous occasions. An irresistible kind of magic ignites when two distinct forms of artistry come together. With the new Arctic and Midnight Sky Concepts from IFL Watches, that’s…