Surrounded by a tight green fog, I can’t see the surface or the bottom. My right hand slowly slides along a guideline that connects me to the wreck some sixty feet below me, deeper into the green. The line fades into the water beyond my grip, and my only point of reference is the methodical…

I can understand the Royal Oak fatigue. There’s a confluence of reasons the watch has reached such ubiquity and yet, frustratingly, has maintained some untouchable status. It’s even more frustrating when, like me, you’ve got your eyes set on the mother of all Royal Oaks: the “Jumbo” Extra-Thin. I honestly get a chuckle when I…

It has been the better part of a year since Louis Vuitton first announced the Louis Vuitton Watch Prize for Independent Creatives, which aims to provide up-and-coming brands with the opportunity to win both a cash prize and business mentorship from one of the major players in the luxury industry. From hundreds of applications, 20…

Ah, the trusty leather watch strap. If you are like me, you have rolls full of straps for your beloved watches. The strap can make or break a watch, so you may find yourself going down the strap rabbit hole at some point. Not all watch straps are created equal, though, so it pays to…

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Abingdon Mullin, Founder and CEO of Abingdon Co. To start the show, Abingdon goes into her backstory as a pilot who needed a pilot’s watch geared toward a woman’s wrist and decided to start a company that would allow her…

On the surface, this new Tudor Pelagos FXD model may appear to simply offer a new colorway. But as any diver worth their salt knows, it’s what’s below the surface that’s truly worth seeing. To highlight the deeper significance of this launch, Tudor flew a select group of journalists out to Panama City Beach, Florida.…

What We Know In 2021, Cartier marked the 100th anniversary of the Tank Cintrée by releasing a gold limited edition. This year, Cartier has introduced a new limited Tank Cintrée that faithfully captures the model’s lineage, but now in platinum. It’s not a reissue of any specific Tank Cintrée but takes inspiration from its heritage…

There’s nothing like a bit of watch controversy. Nope, I’m not talking about the polarizing Blancpain × Swatch Fifty Sistems Nudibranch Scuba — I just can’t get the name of that watch right. The watch that caused some brains to short-circuit at Fratello HQ was the Chanel J12 Cybernetic. The disruptive shape of the watch…