When Norqain came onto the scene in 2018, it didn’t bother dipping its toes to test the waters or letting the market decide what it would be. It set up shop, declaring without any hint of doubt that it was a luxury Swiss watch brand. Entering into the $2,000-$5,000 space isn’t easy, yet Norqain did…

Okay, we have all seen those grainy, allegedly leaked Rolex images, right? Could we see a return of Rolex watches with integrated bracelets this spring? Who knows? We haven’t engaged too much since we cannot possibly confirm anything anyway. Time will tell. However, that doesn’t stop us from enjoying the idea. So, how about a…

What We Know Last week, Formex rang in its 25th anniversary with the Essence Ceramica Skeleton COSC. While Formex has certainly felt like a mainstay in the “microbrand” space, I hesitate to even call them that because of its relationship with sister company Dexel, a supplier for a lot of the high-end Swiss watch industry.…

For a proud 180 years, the tiny Saxon town of Glashütte has been the epicenter of German watchmaking, and brands like Glashütte Original wear the region proudly in their name. Watches like the Senator Excellence Panorama Date Moon Phase demonstrate the result of nearly two centuries of finely honing the craft of watchmaking. Today, Glashütte…

The “Code” is growing on me. It wasn’t exactly love at first sight, to put it mildly. Still, with time and, more importantly, some much-needed significant cosmetic changes, I’m warming up to the watch that wasn’t just hindered by a seemingly lazy dial design and somewhat ridiculous name. Last year, I had a most pleasant…

For the first time ever, Neil Armstrong’s commemorative gold Omega Speedmaster is coming to auction, offering a rare chance to own a watch that belonged to (and was often worn by) the first man ever to walk on the moon. With a whopping $2,000,000+ estimate, the watch will be sold by RR Auctions live at…

Luxury objects and pursuits have never been about sustainability or efficiency. The entire premise of most luxury objects and experiences is that they are wasteful things for our fun and comfort. Over the last several years, however, a new trend in luxury (and many other industries) has been to project a sense of eco-friendliness and…

Last year, I asked, “Can we appreciate the Rolex Submariner as just a great dive watch?” That question and article sparked a lot of debate. Today, I am asking a similar question of the Submariner’s spiritual competitor, the 42.3mm Blancpain Fifty Fathoms Automatique. “Icon” is one of the most overused terms in the watch world.…