Let me put it this way: if you want a crown on the dial, looking at a shield instead doesn’t cut it. Luckily, the “Age of Alternatives” seems to have ended. Yes, some references still play hard to get, but more and more watches that were in high demand over the last few post-COVID years…

Louis Vuitton isn’t exactly a newcomer to the luxury watch market. However, in the past two years, we’ve seen a marked change in the fashion house and how it approaches watches. In 2023, the Tambour reappeared in its most competitive form yet, bearing an integrated bracelet. Earlier this year, a slightly dressier Escale rejoined the…

Sponsored post presented on aBlogtoWatch for an advertiser 2024 sees Breitling celebrate its 140th anniversary in style as it highlights important milestones in its stunning three-story Breitling Pop-Up Museum in Zürich, a world-traveling vintage watch exhibition bound to visit 50 boutiques, a series of limited-edition anniversary watches, along with an anniversary book, Breitling: 140 Years…

At the tail end of my recent trip to Japan, my mind was focused on one short opportunity and one major question. The moment was a one-on-one sit-down with Seiko Watch Corporation President Akio Naito. Any interview can be difficult, especially when you have never met the person before, and any good journalist would try…

Panerai is known for its Navy SEALs collection created in honor and in the spirit of the US Navy SEALs. The brand recently released a quartet of new models within that adventure-focused collection. This time, the watches feature a desert theme with beige accents and desert-camo straps. The release consists of four new references —…

At first glance, the two new Resolute models in this review look very familiar. But don’t be fooled because they are new additions to RZE’s Resolute series. One is a beautiful Spruce Green version of the Resolute Pro. RZE created this special edition with Project Forest, an organization with a mission to capture carbon by…

With one release, Tissot has proven what many brands — maybe most of the industry — wish you didn’t know: Most of the fancy materials they use aren’t actually that expensive. This has been an ongoing trend, with high-end brands introducing a new material and charging a massive premium, quickly followed by that material trickling…

Welcome to another episode of Fratello On Air! This week, we discuss military watches new and old. We’re not here to discuss our favorite models, but we hit upon some major themes with these pieces. Some of them come from disgraced regimes, while newer models are similar to high-fashion collabs. Stick around to see what…