When Tissot debuted its now-expansive PRX in 2021, it was shockingly well received: a quartz-powered high-value timepiece that offered an alternative to the six-figure integrated bracelet watches on the market. Now, integrated bracelets are so ubiquitous as to seem trite, but Tissot was ahead of the curve and has continued to keep the PRX fresh…

Welcome back to Bring A Loupe, and happy New Year! After a two-week break of rest and relaxation for your dutiful columnist (and I hope for all of you as well), we’re back with our first edition of 2025. As I write to you, I am down in Miami attending one of the largest vintage…

Another Friday, another list! Last week, we kicked the year off with a list of horological wishes for 2025. This week, we extend our list of wishes by focusing on some high-end brands. Some interesting developments in 2024 led to this new list. With personnel shifts and new introductions in the past year, we thought…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, co-founder of Jack Mason Watches. The two dive right into Jack Mason’s collaboration with Dr. Pepper, how that came to fruition, and the design process and community reaction to the collaboration. Ariel and Peter also cover the launch…

Amsterdam-based retailer Ace Jewelers frequently partners with brands to produce limited-edition collaboration watches, and a total of four different entities all teamed up to create its penultimate signature-edition model of 2024. The foundation for the watch comes from Ikepod, although Ace Jewelers also worked with the anonymous Dutch street artist Laser 3.14 and the designer…

Tissot is expanding its PR516 collection with new chronograph models. Two quartz versions in PVD rose gold and bicolor and one stainless steel model with an automatic chronograph movement will join the lineup. The latter is based on a Valjoux A05 movement, an update of the famous Valjoux 7753. It’s this full-steel model with automatic…

Branding is everywhere. Branding is how companies show the outside world what they stand for and who they want to attract as customers, partners, or other stakeholders. Most of us even engage in personal branding to some degree, whether consciously or not. The profile picture and title you choose for your LinkedIn profile could be…

What We Know Recently announced under the banner of Timex Japan’s continued focus on recreating versions of the old school, so-called “OG” 8-Lap Ironman, we now have three brand new options that use steel for the case, the bezel and the pushers – and one even comes on a with a bracelet. While this isn’t…