What We Know Louis Erard, a brand no stranger to collaborations and regulator dials (collabulators? regulatorations?) has teamed up with Vianney Halter for a second time, with the Le Régulateur Louis Erard x Vianney Halter II. If you aren’t familiar with the first collaboration between the two partners, the Le Régulateur Louis Erard x Vianney…

We have continued to add more items to our Black Friday selection in our shop. You can find everything from caps to straps, pocket knives, and (of course) watches! We’re offering up to 30% discount on certain products. More Black Friday deals on Fratello: Pouches & Straps You will find several more straps, watch storage solutions,…

Welcome to “GPHG Week,” a themed mini-series where we’re covering four winning watches from this year’s Grand Prix d’Horlogerie de Genève that you otherwise may have previously missed. Today, we have the IWC Portugieser Eternal Calendar, which was awarded the Aiguille d’Or at the Grand Prix d’Horlogerie de Genève this year for watch of the…

I will be highly opinionated today, and I am ready to take a few punches if you disagree with me. No matter how simple a Cartier design is, it’s heavy. Heavy for self-esteem, that is. There are exceptions, but generally speaking, I don’t see Cartier as a door-opening brand for watch collecting, whether modern or…

As the house brand for a Swiss manufacturing company that produces components for a variety of prestigious names within the industry, Formex benefits from direct access to materials and technologies that other watch brands would normally have to source, license, or otherwise pay to acquire. For the most part, Formex produces everything except the hands…

What We Know The last time we covered Aera – a microbrand focused on creating Swiss-made watches focused around one core silhouette – co-founders Jas Minhas and Olof Larsson revealed their most complicated watch to date in the C-1 Chronograph. Now, Aera dials everything back to reveal their simplest model yet in the field-watch-inspired M-1…

A foundational value at most elite watchmaking institutions in Switzerland is the freedom of not having to rush. Taking your time to do it right, do it well, and do it beautifully are what many enthusiasts value from top-tier production facilities. Factories that are in a rush, often make high volumes of lower-complexity goods for…

I don’t know for sure if dress watches are having a comeback. Maybe they’re already back. Maybe they never left. What I do know is that for its first 10 to 15 years, the microbrand segment was dominated by dive watches. Simply put, if you were a new brand during those years, you more likely…