Earlier this morning, Rolex dropped a new short film on the brand’s YouTube channel, and it’s a nearly 12-minute highlight reel of the continued work being done by Rolex and the brand’s partners via the Perpetual Planet Initiative. Back in 2020, I wrote a story for Hodinkee Magazine covering the Rolex Awards For Enterprise and…

Sponsored post presented on aBlogtoWatch for an advertiser Alexander Shorokov, the artist who founded his eponymous Alexander Shorokhoff watch brand in Germany more than 20 years ago, is coming to the U.S. to meet with collectors at the boutiques that represent his work. Shorokov will showcase his collections with his newest creations, like the hand-engraved…

Grand Seiko is the unofficial master of finding inspiration in natural phenomena. Many of the brand’s dials are crafted to resemble skies, waters, and landscapes found all over Japan—these two new USA-exclusive limited editions are no exception. The Grand Seiko SBGA507’s blue dial is inspired by the sky over Lake Suwa at dusk. In turn,…

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jason Heaton, an author, podcaster, and timepiece enthusiast who reviews dive watches and much more. Ariel and Jason talk about the culture of watchmaking, how Jason turned his hobbies into the career he has now, diving and dive watches (including the…

There’s a saying in sports that “a good referee is one you don’t notice,” and sometimes it feels like the same could be said for the watch crystal. But there’s so much more to the component that we look straight through than meets the eye (or doesn’t). Over the last century, a few materials have…

Look, I’m a simple guy. Life is complicated enough, as are some of the finest watches in the world. Why the way you strap your watch onto your wrist also needs to be complicated eludes me. And when I say complicated, I mean anything other than the tried-and-tested, highly functional, and relatively simple pin buckle.…

I recently wrote an article about the silent war between watch brands and retailers that (in my opinion) is holding back growth in the luxury timepiece market. The gist of the essay was that, in an attempt to maximize profit from the sale of watches happening around the world, watch brands deprived local retailers of…

After Thomas kicked our new series of Fratello Favorites last Friday, I am the second in line to pick my favorites under €10K. As Thomas said, it’s a budget that leaves you spoiled for choice. It’s also the maximum budget that I would seriously consider when buying a watch. While there are plenty of new…