After the announcement that TAG Heuer would return as the title watch sponsor for Formula 1 racing earlier in 2025, it’s been clear that this year would be a major milestone for the brand’s Formula 1 collection. Since its introduction in 1986 (as the first-ever TAG Heuer-branded watch), the Formula 1 has been closely tied…

Despite the Porsche 911’s near-synonymousness with circuit racing glory, the long-running sports car’s first-ever major motorsports entry actually came via a very different style of motorsports: rallying. The 1965 Monte Carlo Rally saw the first Porsche 911 ever entered in international competition – and the birth of a racing legacy that continues to this day.…

I will openly admit that I’m a complete sucker for watches with brightly colored transparent cases, and for the past two years, LVMH Watch Week has marked the release of new Hublot models that directly speak to this deep-seated part of my psyche. Among the numerous watches unveiled this year at LVMH Watch Week 2025…

Although it’s far from the most common or popular alternative color in watchmaking, purple is quietly shaping up to be one of 2025’s dark horse trends. TAG Heuer is no stranger to this regal hue, having launched a mysterious, purple dégradé dial variant of the Monaco back in 2022. As part of its LVMH Watch…

King of Color. Ruler of Ceramic. Master of Sapphire. No one I’m aware of has ever used these titles for Hublot, but they may well have, for how the brand excels in the areas. Add Sorcerer of Bold for good measure. Anyway, when you Hublot announces a colorful trio of ceramic watches, it’s no longer…

When Zenith revamped the Chronomaster with the introduction of the Sport models, it did so to more than a few raised eyebrows. People seemed to think, perhaps not unreasonably, that the new Chronomaster Sport looked a lot like a well-known chronograph from a well-known Swiss company charitable foundation. It was, of course, the lowest hanging…

Traditional clockmaker L’Epée was first founded in 1839 (originally in France) and is the last remaining company of its type, producing traditional mechanical clocks in Switzerland (listen to the SUPERLATIVE podcast interview with L’Epee CEO Arnaud Nicolas). In addition to traditional carriage clocks and other “classic” horological creations, L’Epée has made a modern mark on…

Although Zenith is famous for its robust assortment of chronographs, the chronograph version of the Defy Skyline is a relatively new addition to the brand’s catalog, having only launched last year. And now, as part of its releases for LVMH Watch Week 2025, Zenith has introduced a skeletonized version of its integrated bracelet chronograph model.…