Baltic has come a long way since its founding eight years ago. Founded by Etienne Malec, the brand started as a Kickstarter darling. With its first campaign in 2017 for the BICOMPAX 001 and HMS 001, Baltic whipped up the collector community in a frenzy with an homage to classic vintage watches with an ambitiously…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Jonathan Bordell, co-founder of The Helicon Watch Company. To start the show, Ariel has Jonathan discuss his experience in the watch industry and the initial challenges he faced as a brand and company. He shares his insights on the resistance…

Originally launched in 2014 as a timepiece designed for maximum durability, the Victorinox INOX has steadily expanded over the last decade, and it now exists as an entire collection that includes everything from simple three-handed quartz models to mechanical divers and chronographs with forged carbon cases. However, as part of a batch of new releases…

With its rich aviation connections in the 20th century, Breguet launched the Type XX product family. More recently, Breguet produced what I believe are the most beautiful-looking luxury aviation-style chronographs, with the more modern-generation Type XX (and Type XXI) products. Now, the Type XX name is solidly back, with an interesting assortment of watches that…

There might be debate about which brand released the first modern dive watch, but it’s safe to say that Zodiac was one of the first three. The Sea Wolf debuted in the 1950s — 1957 seems to be the year of the watch’s release, but this is still up for debate — and its original…

We visited Geneva Watch Days a few weeks ago, and Breguet was one of the brands exhibiting that week. In its beautiful boutique on the famous Rue du Rhône, Breguet showed us not only the new Type XX with steel bracelets but also (under strict embargo) this new gold Type XX Chronographe 2067. And now…

Seiko has long been the default choice for affordable and bulletproof mechanical timekeepers. But is Citizen now starting to take over that role? There’s plenty of evidence to suggest that it is, so let’s examine this topic today. My first article for Fratello asked: “Is the Seiko magic slipping away?” You see, like so many…

Over the past 5–10 years, we have seen a huge rise in the popularity of American microbrands. It has been interesting to see the success of Monta, Traska, Nodus, Autodromo, and Lorier, to name just a few. Another brand that has been making waves lately is Jack Mason. It began as a fashion brand but…