Independent brand Sartory-Billard is the kind of brand I like to write about not only because of its unique evolution (it has pivoted more than once) but also because I think the style of its latest watches is really hip. Sartory-Billard is not a large brand, but it is also entirely open to having a…

The Seiko Tuna is sacred ground to geeks and a rathole to others. This article, however, is for everyone. The hope is to provide insight into the history of all monocoque Seiko Tuna models, starting with the 1975 reference 6159-7010 and finishing with the SBDX038 and SBBN047 of today. You’ve probably all heard of the…

Welcome back to Fratello Talks. It’s time for some tough love! Today, Nacho, Lex, and Daan are talking about a handful of watch brands with untapped potential. These are big names in the watch world that they deeply respect and admire but feel are not currently delivering to the full extent of their capability. This can…

What We Know By now, you likely know that Omega and the Olympics are one of the watch world’s most significant and longest-lived sponsorships/partnerships. One year and one day from now, on February 6, 2026, the Olympics will return with the 2026 Milano Cortina Winter Olympics. As an unofficial kick-off to the countdown to the…

In partnership with UBS, we hosted a get-together and series of talks in New York City called “House of Craft.” The event featured a who’s who of watch-world luminaries, including industry legend Jean-Claude Biver, actor Keegan Allen, author Alton Brown, AP CEO of the Americas Ginny Wright, actor Daniel Dae Kim, journalist Jay Fielden, independent…

Ten years may not sound like much when stacked against so-called heritage brands like Vacheron or Patek, but in the world of small businesses, it’s more than a lifetime. Most small businesses last less than a decade, and most watch enthusiasts can name at least a handful of brands that have come and gone in…

What We Know On Monday, we covered the year’s first limited-edition Grand Seiko release, the SLGH027. Today, we are introducing two new additions to the Grand Seiko Heritage Collection—the SBGH351 “Rikka” and SBGH353 “Shūbun.” Consider these two natural complements to the popular Four Seasons Collection released in 2019, as both are named after one of…

It feels like we’re still recovering from the 2024 Olympic Summer Games in Paris. But Omega, the official timekeeper of the Olympics since 1932, is already gearing up for the 2026 Olympic Winter Games in Cortina d’Ampezzo. The opening ceremony takes place one year from now, on the 6th of February 2026, at San Siro…