What We Know Audemars Piguet is no stranger to bringing pop culture concepts into its ultra-high-end Royal Oak Concept platform. In the past few years, perhaps most famously (or infamously), we’ve seen our Friendly Neighborhood Web-Slinger as well as the King of Wakanda grace the dials of Concept Tourbillons, all in collaboration with Marvel. This…

Last month, in partnership with UBS, we hosted a get-together and series of talks in New York City called “House of Craft.” The event featured a who’s who of watch-world luminaries, including industry legend Jean-Claude Biver, actor Keegan Allen, chef Alton Brown, AP CEO of the Americas Ginny Wright, actor Daniel Dae Kim, journalist Jay…

The Phillips “TOKI: Watch Auction,” for which Hodinkee Japan serves as the media partner, will be held alongside the “Hong Kong Watch Auction XIX” starting November 22, 2024. This is the auction house’s first themed auction focused on Japanese watch collecting, gathering watches that reflect the unique Japanese sense of beauty and watch-collecting culture.  The…

What do you do when your movement supplier jacks up its minimum order quantity from 300 to 10,000? If you’re microbrand phenom Studio Underd0g, you’ve got two choices: You discontinue your first and most successful collection or you take a big gulp and sign on the dotted line. Neither of those is appealing, but it…

Since Asher Rapkin and Gabe Reilly founded Collective Horology in 2018, the company has become known as one of the leading US-based retailers of watches from independent brands. But Collective has also collaborated with several brands on an impressive number of limited editions. For its tenth collaborative effort, Collective teamed up with Zenith again for…

What We Know The first time we covered Collective Horology, it was a private watch club based in Silicon Valley, composed primarily of members in the Silicon Valley tech sector, as they debuted their first collaboration – a limited edition with Zenith that took the standard 38mm El Primero Chronomaster and stripped down the color…

After a two-week hiatus, Fratello On Air returns with an episode about how we research watches before buying. This is a listener suggestion that likely comes from the southern USA. We know this because the message contained the word “y’all.” Well, giddyup because it’s time to discuss our top tips. For our listeners, the watch…

The development of great watches often feels like a top-down affair, with big brands inducing demand by coming up with watches the watch public didn’t know it needed. Rattrapante hands, foudroyante complications, and soda-themed bezels often fit nicely in the category of “things nobody asked for,” yet manage to sell for other reasons beyond their…