Category Archives: News

GIVEAWAY: Custom Posters From The Watch Library’s ‘A Century Of Watch Advertising’ Digital Exhibit

The Watch Library Foundation’s new digital exhibit, “A Century of Watch Advertising,” focuses on historic wristwatch advertisements and includes a number of impactful Swiss watch ads spanning over 100 years, starting in 1900. Martine Depresle, co-founder and CEO of The Watch Library, has this to say about the exhibit: “Unveiling the evolution of watch advertising…

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New Release: Biver Automatique Watches

After an explosive debut that included a diamond-encrusted watch priced at over $1,000,000, Biver is back with its second production model. Biver is the brainchild of Jean-Claude Biver and his son, Pierre. Think of it as Jean-Claude’s swan song and his son’s debut — a horological Biver ouroboros, ensuring that the legacy continues. Unlike its…

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Hands-On With The Urwerk EMC SR-71

I have never mastered packing light, which bit me during Geneva Watch Days 2024. I carried a relatively heavy backpack with camera gear, a video kit, and a daily swag collection. That’s not normally an issue, but the heat and humidity in Geneva were no joke. Then, my colleague Dave Sergeant took me on a…

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