Over the weekend, I was taking a break from putting together an upcoming Olympics watch spotting when I decided to grab a slice of pizza. At that same moment, in stark contrast to my dietary habits, the eight fastest men in the world were about to put on a show. Everyone in the pizza joint…

Let’s do a little test. I want to know how you react to the following types of watches. Are you ready? Here we go — dive watches with tourbillons and pilot’s watches with perpetual calendars. Do you start to feel a tad uncomfortable? Did your left eye twitch a little? It’s a “yes” for me…

According to Morgan Stanley’s 2023 report, the top 20 watch brands were Rolex, Cartier, Omega, Audemars Piguet, Patek Philippe, Richard Mille, Longines, Vacheron Constantin, Breitling, Tissot, IWC, Hublot, Swatch, Jaeger-LeCoultre, TAG Heuer, Hermès, Tudor, Panerai, Bulgari, and Chopard. All of them have earned their place on that list, but there is an underlying trend —…

Omega recently introduced a trio of new Seamaster Aqua Terra models. Although the brand itself made little fanfare about it, we were excited to see them. Many within the Fratello team were quite fond of the Aqua Terra Shades models. I was even tempted to buy one for myself. So when a black-dial version came…

I’m all for a tough sports watch with a muscular design accompanied by a matte black or blue dial, a solid depth rating, and big, blocky lume-printed indices. But the Beaufort Pulsatimer is a conflicting mix of this and dressy vintage, and it frazzled my watch-brain neurons. I have a confession to make: sometimes a…

Golden Concept is a Sweden-based company that makes higher-end cases for Apple watches and a few other products. I am fascinated with the Apple Watch (and other smartwatch) case market because it allows people to differentiate their practical, wearable electronic devices by giving them a more distinctive skin. One of the most appealing things about…

This will be an article featuring some of my favorite watch brands out there. Here are a few examples of watches that, in my mind, earn their rightful place next to the Rolex “MilSub.” The so-called Rolex “MilSub” (short for Military Submariner) is a rare breed. MilSub watches don’t consist of any one reference. Rather,…

One of Italian fashion house Ferragamo’s latest new women’s watches is this simply named “Secret” watch that follows a long history of similar concepts for women’s timekeeping, althhough “secret” watches are relatively uncommon today. The Ferragamo Secret watch family currently consists of three cosmetic versions, with this yellow gold-toned with green dial model being the…