2025 is upon us at last, and as the world celebrates a brand new year there’s only one way we here at aBlogtoWatch know to ring in January – a new watch! We’ve partnered with Helicon to start the new year right, with a rugged vintage-styled dive watch companion to handle all the challenges 2025…
Read more
Talk about acquired taste. Root beer sure is. Its peculiar flavor comes from the sassafras tree. I like it, but others think it tastes like rusty water. The Rolex GMT-Master (II) “Root Beer” is like that too; you either love it or don’t. I’ve always been a fan of the watch. Although I’m usually not…
Read more
Hodinkee Read More
Read more
Hodinkee Read More
Read more
Hodinkee Read More
Read more
As 2024 comes to a close, it’s time for our recurring “Year in Review” article on the last day of the year. First, I would like to thank all of you for coming to Fratello and consuming your daily dose of watch content on the online magazine, our YouTube channel, or our Instagram page. It…
Read more
This year, we saw big changes in the watch world – consumer appetites changed, and the market continued to see softness across the board. Many brands went back to the drawing board, seemingly in an attempt to carve out new strategies for the next five years amidst an uncertain customer landscape both in the US…
Read more
In 2024, ABTW readers made themselves heard over 20,000 times. Our comment section creates a small community, offers readers a chance to give their own thoughts on watches, and even seems to create friendships (or internet facsimiles thereof). There’s always plenty of negativity (though our moderators try to make sure things stay civil), but there…
Read more