Coinciding with the 25th anniversary of the popular Nickelodeon network animated show that debuted in 1999, Spinnaker has been rather prolific as a licensing partner of Spongebob Squarepants, having already launched a number of themed products based on a variety of product models, including a few collections this year. In this article, I will go…

The new Crafter Blue Mechanic Ocean Mark II looks like a million bucks. Not literally, of course, but it does look way higher-end than the price tag would suggest. US$449 buys you a watch that punches well above its weight. This intro might read like a conclusion, but there is more to say about this…

Hello, and happy New Year! What better way to venture into another trip around the Sun than by setting yourself up with a solid set of New Year’s watch resolutions? In today’s episode, Nacho, Daan, and Lex discuss theirs for 2025. They include everything from pondering potential future purchases to considering consolidating comprehensive collections. The…

Here’s a special treat for, well, all of us as the consistently excellent “Slow Mo Guys” Youtube channel just recently published a brand new video in which Gavin uses a selection of special optics (think microscope lenses) to offer a literal inside look at the inner workings of a mechanical watch. There’s macro, and then…

In partnership with UBS, we hosted a get-together and series of talks in New York City called “House of Craft.” The event featured a who’s who of watch-world luminaries, including industry legend Jean-Claude Biver, actor Keegan Allen, chef Alton Brown, AP CEO of the Americas Ginny Wright, actor Daniel Dae Kim, journalist Jay Fielden, independent…

The MR-G collection from Casio sits at the pinnacle of the G-SHOCK family. The MR-G tier is committed to not just the most advanced timekeeping technology, but also an elevated watchmaking craft that frequently sees Casio partner with Japanese artisans to imbue MR-G watches with traditional artistry. The latest entry into this esteemed stratum of…

The Horological Society of New York (HSNY), America’s oldest watchmaking guild, founded in 1866, announces today “Early American Pocket Watches,” a revolutionary exhibit showcasing a collection of pocket watches that helped shape the history of timekeeping in early America. The exhibit officially opens on January 9 and will be on display through December 2025. John…

In the year that Formula 1 celebrates its 75th anniversary, TAG Heuer will return to the sport as its Official Timekeeper. It’s a combination that’s as natural as peanut butter and jelly. With the watch brand’s rich history in racing and its sponsorship of the leading F1 team, this new partnership feels like coming home.…