Watch spotting has become a crowded space. So we try to limit our ink (errr pixels?) to those people, places, and products that cut through the noise.  This one does that, in spades. For the honor of being named one of TIME’s 100 most influential people of 2025, Ed Sheeran put on what must be…

Swatch Group AG, one of the biggest Swiss watchmaking groups, says it is raising prices on some watch models sold in the United States after the U.S. dollar slumped against the Swiss franc and the U.S. imposed higher tariffs on imported Swiss goods. A Swatch Group spokesman confirmed that the company was raising prices on…

The Leica Store in New York’s Meatpacking District is perhaps best known to fans of the brand’s cameras, lenses, sport optics, and laser projectors, but recently, it played host to a select group of watch collectors and enthusiasts eager to experience Leica’s Swiss-made timepieces. In addition to trying on the new ZM 12 collection of…

In an era when digital technology threatened to overturn centuries of Swiss watchmaking tradition, Gérald Genta was a consummate innovator. While the watch industry scrambled to adapt to quartz technology in the 1970s and 1980s, Genta created some of history’s most iconic mechanical watches by defying modern convention and doubling down on mechanical complexity. With…

Another year, another Bulgari Breaking Barriers newsflash to report. For its debut at Watches and Wonders 2025, Bulgari presented yet another new thinness achievement, bringing its total to 10 world records in the ultra-thin watchmaking category. We went hands-on with the Bulgari Octo Finissimo Ultra Tourbillon watch, which is now the thinnest tourbillon watch ever…

By now, Bravur, the watch brand from Båstad, Sweden, has created enough cycling-themed watches to provide the complete pro peloton with them. This is not a complaint or a snappy remark but a neutral observation. And from that observation comes enthusiasm. As a cyclist, I applaud a nicely done cycling watch. Now you can be…

This year, many brands are celebrating different milestones. One of the most relevant anniversaries in 2025 is Zenith’s 160th, which you probably read about during Watches and Wonders. Although it is a significant milestone, Zenith treated us to a very select number of anniversary models during the fair. I can greatly appreciate that because it…

Among the novelties unveiled this year at Watches & Wonders Geneva 2025 is the Zenith G.F.J., which celebrates the Swiss brand’s 160th anniversary by reviving its legendary Caliber 135 movement. Originally produced during the golden era of mechanical timekeeping between 1949 and 1962, the Zenith Caliber 135 holds the distinction of being the most awarded…