During Watches & Wonders in April, I made a secret appointment on my last day in Geneva. As the very prim and proper show full of Europeans in trim blue suits and black shoes came to a close, I snuck out early on Friday to pick up a car shuttle – Mercedes S Class –…

This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Ben Cook, content creator and founder of Ben’s Watches. To start the show, Ariel and Ben dive right into the challenges that appear when trying to create engaging content that is authentic and true to itself. They also touch on the…

This Monday morning, it is all about making crucial “bling” decisions. Not too long ago we had the pleasure of going hands-on with two diamond-set versions of the Rolex Cosmograph Daytona in white gold: the reference 126589RBR with a “Panda” mother-of-pearl dial on an Oysterflex bracelet and the reference 126579RBR with a “Reverse Panda” “MOP”…

Depending on one’s business goals, it can be very challenging to run a luxury watch brand beyond the exciting start-up phase, when everything is new and exciting. Most people in the watch industry work for brands they personally didn’t start, and whose founders may be long since deceased. Those professionals never even experience the birth…

During last year’s Watches and Wonders, I repeatedly stated that €10K is the new €5K. This is something that applies to what it feels like you get watch-wise at the given price point. I raised the bar even further to €15K in this year’s Geneva show. For those of us who have been around, it’s…

What to make of Parmigiani Fleurier’s Tonda PF Sport collection? To be perfectly honest, I hadn’t really thought about that question before I had a chance to go hands-on with two of the three new Tonda PF Sport Chronograph models. The trio was introduced earlier this year, adding three new colorways to the Sports Chronograph…

The Parmigiani Fleurier Tonda PF Skeleton is nothing new in itself. The brand introduced the model in stainless steel and rose gold back in 2022. Those two versions presented a monochromatic aesthetic that was very much in line with the stainless steel Tonda PF Micro-Rotor. The brand mixes things up with a platinum case and…

Over the last several years, independent Italian brand Unimatic has built a remarkable cult following for its tough, minimal watch designs, largely off the strength of its functional, yet characterful pared-back design language. For 2024, the brand takes its ruggedly stylish persona to the next level, creating a series of tough, everyday designs in full…