Sometimes I feel more interested in the TAG Heuer Connected smartwatch product family than the people at TAG Heuer. While that statement is made in semi-jest, it remains accurate that the Swiss brand’s family of smartwatch timepieces is a very different type of product than its traditional watches. Accordingly, the same industry people who understand…

Happy New Year, everyone. I wish you all the best for 2025. Have you already thought about your watch resolutions for the year ahead? Are you reorganizing, consolidating, splurging on new additions, or simply going to enjoy what you already have? I think my year will be some combination of those four. However, maybe I…

When it comes to women’s watches, Cartier, Rolex, and, to some degree, Audemars Piguet continue to dominate the conversation. But beneath the obvious, outward layer of “conventional” luxury watch consumption for women, there’s a category I like to call non-derogatory jewelry-adjacent watches. These watches are design-led, often bedecked with gemstones, and always decorated with intention.…

When Tissot debuted its now-expansive PRX in 2021, it was shockingly well received: a quartz-powered high-value timepiece that offered an alternative to the six-figure integrated bracelet watches on the market. Now, integrated bracelets are so ubiquitous as to seem trite, but Tissot was ahead of the curve and has continued to keep the PRX fresh…

Welcome back to Bring A Loupe, and happy New Year! After a two-week break of rest and relaxation for your dutiful columnist (and I hope for all of you as well), we’re back with our first edition of 2025. As I write to you, I am down in Miami attending one of the largest vintage…

Another Friday, another list! Last week, we kicked the year off with a list of horological wishes for 2025. This week, we extend our list of wishes by focusing on some high-end brands. Some interesting developments in 2024 led to this new list. With personnel shifts and new introductions in the past year, we thought…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, co-founder of Jack Mason Watches. The two dive right into Jack Mason’s collaboration with Dr. Pepper, how that came to fruition, and the design process and community reaction to the collaboration. Ariel and Peter also cover the launch…

Amsterdam-based retailer Ace Jewelers frequently partners with brands to produce limited-edition collaboration watches, and a total of four different entities all teamed up to create its penultimate signature-edition model of 2024. The foundation for the watch comes from Ikepod, although Ace Jewelers also worked with the anonymous Dutch street artist Laser 3.14 and the designer…