Welcome back for more of your watch business questions answered. The global watch business is big. The Swiss watch industry alone is worth an estimated 50 billion Swiss francs annually and is the country’s third biggest exporter. There is plenty to discuss, so please feel free to ask more questions in the comments. Question 1:…
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No, it’s not the one he wore on the Moon, of course. The Speedmaster Professional 105.012 with NASA serial number 46 that Neil Armstrong wore during Apollo 11 is on display at the National Air and Space Museum in Washington, DC. I am talking about the watch he received during that famous banquet dinner on…
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This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Edouard Caumon, the country manager at Watchfinder. Throughout their conversation, Ariel and Edouard discuss the evolution of the pre-owned watch market, the importance of trust and customer experience, and the dynamics of sourcing and pricing watches. Edouard shares insights on…
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In 2020, Breitling revived its Top Time collection. Since then, we’ve seen many two- and three-register chronographs with playful and colorful dials. Many of those watches were part of a collaboration with Deus, Ford, or Triumph, for example. In a sense, Breitling’s Top Time collection is like its Hot Wheels department. Today, the Grenchen-based brand…
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Welcome to another episode of Fratello On Air! This week, we share our hopes and dreams (not really) for what should be an epic Watches and Wonders 2025. After a blah 2024, we’re expecting some cracking releases. We discuss some of our wishes and the event in general. For our listeners, the watch content starts…
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When Norqain came onto the scene in 2018, it didn’t bother dipping its toes to test the waters or letting the market decide what it would be. It set up shop, declaring without any hint of doubt that it was a luxury Swiss watch brand. Entering into the $2,000-$5,000 space isn’t easy, yet Norqain did…
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Okay, we have all seen those grainy, allegedly leaked Rolex images, right? Could we see a return of Rolex watches with integrated bracelets this spring? Who knows? We haven’t engaged too much since we cannot possibly confirm anything anyway. Time will tell. However, that doesn’t stop us from enjoying the idea. So, how about a…
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What We Know Last week, Formex rang in its 25th anniversary with the Essence Ceramica Skeleton COSC. While Formex has certainly felt like a mainstay in the “microbrand” space, I hesitate to even call them that because of its relationship with sister company Dexel, a supplier for a lot of the high-end Swiss watch industry.…
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