Years ago, I began recommending that the watch industry bundle wristwatches with matching fashion accessories, such as hats, belts, and shoes. The idea was mostly to suggest to consumers how to wear some of the more fashionably experimental timepiece designs. If there is an otherwise odd-looking timepiece, but it has some matching fashion accessories, the…
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Today, Omega introduces a new selection of Seamaster Aqua Terra watches for ladies. They feature a new 30mm case and an in-house-developed self-winding movement. Thus far, Omega’s smallest Aqua Terra measures 28mm but comes with a quartz movement. The self-winding Aqua Terra models used to be 34mm and larger. This new small Aqua Terra 30mm…
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What We Know For more than two decades (lest we forget the smoldering image of Pierce Brosnan from the original 2002 launch campaign), the Aqua Terra has served as Omega’s go-anywhere, do-anything sports watch. And now, for the first time, the collection gets a dedicated 30mm case size. And, more importantly, two brand-new movements engineered…
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A little less than a month ago, we saw the introduction of the Longines Spirit Zulu Time 1925. The watch commemorates 100 years of Longines dual-time watches in a rather bold fashion. Its rose-gold-capped bezel and matching gold dial details set it apart from any other Spirit Zulu Time. I was immediately intrigued by this…
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Excited? Disappointed? Indifferent? I wonder how the watch enthusiast community feels about the long-awaited, first-ever mechanical Casio watch, the Casio Edifice EFK-100. Well, it’s official: Here it is, and I, for one, feel all three ways at once. Casio Computer Co., Ltd., as none of us ever call it, just announced the addition of five…
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What We Know If you’ve taken a look at the Timex Q collection, you’ll know that there isn’t a coherent design language across the board. Rather, the Timex Q name serves as a sort of historical playground for the designers at the brand, where vintage Timexes can be resurrected or new homages created based on…
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One of the great benefits of unorthodox layouts and exotic complications is spectacle. Rearranging the display of time into something other than the standard three hands and a circular dial offers limitless possibilities for creativity and visual drama, but many brands keep these exotic creations as conventional as possible. Amida does not have that problem.…
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What We Know It’s only been about a year since the revival of the 1970s retro-futuristic brand Amida, with their “casquette” style watch called the Digitrend. The watch and its design – featuring a digital display rendered through a prismatic crystal to display the jump hour and wandering minutes – are so iconic in certain circles…
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