Business News: Swatch Sold One Million MoonSwatches in ‘22, Leading A Record Year For Swiss Watches
Swatch Group’s 4.6 percent growth means it didn’t keep pace with the 11.6 percent growth of total Swiss watch exports. But, the group’s largest brand, Omega, seems to have displayed an upward trend, particularly in the United States. As we reported in December, this is, in part, thanks to the MoonSwatch, which has driven interest (and sales) in the Speedmaster. Here’s how Swatch Group put it in its financial reporting: “in the wake of the MoonSwatch hype, the entire Omega Speedmaster collection, for example, the Moonwatch models, also profited from greatly increased interest.”
