Business News: How Has MoonSwatch Mania Affected Moonwatch Prices?
In this story, Hayek said that Omega Speedmaster Professional sales increased by 50 percent at Omega boutiques after the launch of the MoonSwatch. And earlier this week, Omega’s CEO confirmed that the trend has continued.
“With its space history and legendary design, Omega’s Moonwatch is a true icon with a worldwide following,” Aeschilmann said. “Its extraordinary story reached an even bigger global audience due to this collaboration. The result was and still is a huge surge of interest in the original Speedmaster Moonwatch, with requests in boutiques and searches online. In terms of Speedmaster sales since the launch of the MoonSwatch there was a 50 percent increase globally, on new, current, and vintage models. In fact, even the value of vintage model Speedmasters increased because of the demand.”
