Business News: Bremont Names Industry Vet Davide Cerrato As New CEO
Bremont’s watches have also begun to show the fruits of this reportedly £20 million manufacturing investment – last year, it released the Supernova, its take on the integrated-bracelet sports watch, featuring its own movement. If you want to learn more about Bremont’s efforts to bring its movement production in-house, I’d recommend reading both of the links in this paragraph – Robin Swinthinbank’s visit to the new manufacture, and James Stacey’s hands-on review of the Supernova.
With the appointment of Cerrato coming on the back of the substantial investment from Ackman and Hellcat, it seems that Bremont, which continues to draw on the United Kingdom’s rich horological history (along with a healthy dose of aviation and military inspiration) is only just getting started when it comes to pursuing its ambition for what the brand can become.