Even for famously motorsport-centric TAG Heuer, 2025 is shaping up to be a particularly racing-heavy year. Its new title sponsorship for Formula One racing has seen the brand ratchet up its race-inspired marketing, with branding surrounding every race in the series and a heavy advertising push in both social and traditional media. Of course, the…

Watches and Wonders is over, and it’s time to pick my favorite releases from Geneva. Fratello was there with a team of eight people to ensure we covered all the new watches we thought were interesting to read about. The Watches and Wonders show is also an excellent opportunity to meet with other people in…

Although I became a big Depeche Mode fan later, the most annoying song of the 1980s was “Just Can’t Get Enough.” The overly simple melody by the English electronic band haunted me when it played on the radio and when it wasn’t on. That simple song, with its sharp synthesizer sounds, square and steady disco…

Amid the flurry of news over the past week, it’s easy to miss some of the key releases at Watches and Wonders 2025. Today, we’ll recap Panerai’s latest introductions with a roundup of all the new models. It was a good year for the maker of dive-inspired watches! We always look forward to novelties from…

Top executives at a host of Swiss brands say they expect to reduce production in 2025 as the economic shock of US tariffs hits an already uncertain luxury watch market. Even before the US slapped a 31% levy on Swiss goods in a surprise announcement that fell in the middle of the Watches and Wonders…

The modern Oyster Perpetual line is Rolex in its most distilled form: nothing complicated, nothing frilly (or fluted) — just hours, minutes, seconds, a smooth, polished bezel, and a simple dial set with graphic baton indices. In 2020, Rolex introduced a lineup of colorful dials to the OP catalog. These were deeply saturated shades, including…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined once again by George Bamford, founder and CEO of Bamford London. Ariel and George are here today not just to talk about the complexities of watch collecting but also to explore the greater psychological compulsion to collect in general. Throughout their…

This post is part of a series, Reading Time at HSNY, written by its librarians. Today’s post was written by St John Karp. At the Horological Society of New York (HSNY), I’m one of the librarians with an affinity for cataloging. You might think that’s as straightforward as writing down the title of the book…