The team at IFL Watches loves urban art. Quite a few of the brand’s hand-decorated dials are inspired by the colorful art that has graced New York City’s buildings, bridges, and metro trains through the decades. The iconic street art found its roots in NYC in the early 1970s and, from there, spread all over…

Cartier’s custom watch program, known as NSO, will end – at least in the way that we know it – as the vaunted French brand restructures how it makes unique timepieces for top clients. Cartier’s new Chief Executive Officer, Louis Ferla, who grew Vacheron Constantin into a $1 billion brand and among the top four…

Sometimes, it’s not the big flashy pieces that capture your eye. There’s plenty of that at Watches and Wonders, with high-end brands introducing super-limited watches that no one will ever see in real life except for the five diehard collectors to whom they were pre-sold. Even among other brands that don’t officially limit their production,…

Another historic French watch brand has been revived, and this time, it’s in a way we’ve never seen. Chronofixe, initially founded in the 1850s, became a well-known altimeter and Type 20 chronograph maker in the 1960s. After that, though, the brand went quiet. A virtually unknown Chronofixe watch, model Flight 1952, already surfaced a few…

While my colleagues and most of the industry have been in Geneva, enjoying Watches and Wonders and devouring the sights and sounds of the year’s biggest trade fair, I have been watching on from home this year. I welcomed my firstborn son into the world and moved house less than two weeks later (apparently, I…

An easy way for a brand to communicate what spaces it wants to see its watches out in the world is by aligning itself with a particular sport. For Gerald Charles, the chosen sport is tennis. Not only does the company have a few tennis players as brand ambassadors, but it has also launched a…

The King Seiko 45KS is a lesson in finding value in vintage. Unlike its modern counterparts, this King Seiko offers a fiercely large amount of watch for the money. Depending on its condition, the 45KS can be found on the secondary market for €900–1,500. Modern Seiko has a problem. It’s not rival brands, such as…

Celebrating anniversaries is somewhat of a joke in watches. Brands seem willing to celebrate any anniversary, no matter how legitimately significant. I think we can all agree that it goes 5, 10, 20, 25, 50, 75, 100, and then goes by 50s. Those are the legitimate product anniversaries (Please don’t forget your wedding anniversary —…