Did Sartory Billard and Studio Underd0g announce one of the most exciting watches of this release-packed week? The two brands joined forces to create a very special version of Sartory Billard’s SB05. This new SB05 Sunfl0wer features a unique dial designed by Studio Underd0g and produced by Sartory Billard. This 10-piece limited edition will undoubtedly…

As the Northern Hemisphere eagerly anticipates spring’s arrival, the watchmaking community’s attention turns to Geneva, where the prestigious Watches and Wonders fair will take place from April 1st to 7th, 2025. This year’s event promises to be the largest and most diverse gathering in its four-year history. A record 60 brands will be taking over…

Early in March, I attended the second British Watchmakers’ Day at Lindley Hall (Royal Horticultural Halls) in Westminster. The sophomore effort had another fantastic turnout and cemented the show as a bona fide addition to the watch-event calendar. With 45 British-based watch brands presenting, there was plenty for everyone to enjoy. All brands have a…

It’s hard to get excited about new watches when you look at them and handle them all the time. Everything seems either trite or try-hard. When a watch comes along and catches your eye, more often than not, a closer examination will erode whatever may have gotten your attention. The effect is one of second-guessing…

Another Sunday, another showdown! This week, we’re matching up two professional titanium dive watches that come in under €5K. The first is the recently introduced Seiko Prospex Marinemaster SLA081. This new version of the popular Marinemaster was released to celebrate 60 years of Seiko dive watches. The second is the Sinn T50, which debuted in…

Our aBlogtoWatch team is excited to announce Michael V. of Orland Park, USA as the winner of our Monro MOA-1 Atlantic Blue watch giveaway. With its rich, nuanced colorway and classic aviation-inspired details, it’s a striking dive watch companion that should be a conversation-starter for years! Your continuing participation in our community is much appreciated.…

When talking about luxury legacy sports watches, no conversation is complete without mentioning the Fifty Fathoms diver’s timepiece family from Blancpain. The Blancpain Fifty Fathoms has been around since the 1950s, and over the last 25 or 30 years has existed as a top-tier luxury adventure watch that is both authentically durable and structurally beautiful.…

On February 1st, Fratello published the second chapter dedicated to Breitling’s Then & Now Pop-Up Museum in Zurich. Today, we come to the final chapter, featuring Breitling’s third universe — landborne watches. As mentioned in the previous chapters, under Georges Kern’s leadership, Breitling has returned to the three universes of Air, Land, and Sea with…